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Business Immersion to China

An impactful immersion to Beijing & Shanghai

In October 2025, The Global Exec. and 16 CXOs from Czechia and Slovakia embarked on a business immersion to Beijing and Shanghai to explore China’s dominance in e-commerce. During their week-long immersion, participants met with inspirational businesses ranging from MNCs, retail & e-commerce firms, tech giants, startups, FMCGs and accelerators. Additionally, they connected with leaders who helped their companies achieve global recognition through innovation, customer-centric approaches and strategic decision-making. They also experienced China’s rich cultural heritage, visiting iconic landmarks and gaining a deeper understanding of the market’s unique context.

A rundown of the immersion

  • A decade ago, China accounted for less than 1% of the global e-commerce market; however, today, it’s the world’s largest e-commerce market, increasing its global market share to more than 40%. In fact, China’s dominance in e-commerce and m-commerce is so pronounced that the country now handles more transactions per year than France, Germany, Japan, the United Kingdom and the United States combined. Chinese users are also pioneering industry developments, driving innovation and coming up with the latest technologies.

  • When: October 20th - 26th, 2025

    The program encompassed a diverse range of focuses, providing participants with a comprehensive and enriching experience.

    During the 7-day immersion, we covered key topics, such as:

    • The Chinese e-commerce ecosystem

    • Mobile innovations

    • Superapps

    • AI, robotics and automation

    • Livestreaming and influencer marketing

    • Social e-commerce, omnichannel retail and on-demand services

    • Insight into doing business in China

  • We’ve got plenty of experience in group educational travel to China and have been showcasing its business potential to participants from all over the globe for 25+ years! Our local connections and network meant participants got access to top-tier companies and an expertly crafted itinerary to help boost their own professional growth.

    They traveled with our on-the-ground facilitators who were on hand to help turn those ‘aha moments’ into actions. We’ve delivered business immersions and educational travel experiences to MNCs across the globe.

We took participants from these companies...

The people behind the immersion

Li Zhang

Expert Program Facilitator

  • Li Zhang transforms C-suite leadership through immersive global programs that unlock breakthrough thinking and strategic innovation. Li's expertise synthesizes academic rigour with operational intelligence, drawing from her direct experience.

    She delivers programs that expose leaders to new markets with the goal to fundamentally rewire executive mindsets for innovative thinking and exponential growth.

    LinkedIn

Gabriele Eidejute-Strong

Senior Program Manager

  • Gabrielė is a Senior Program Manager at the Global Exec. She is responsible for designing and delivering innovative experiential learning experiences for corporations and professional groups.

    Her close collaboration with clients ensures a thorough understanding of their specific needs and goals, enabling her to meticulously craft customized experiences that align perfectly with their business objectives.

    LinkedIn

What was included?

Flights, accommodation, experiences and on-the-ground logistics were all included. Here’s a quick rundown of what participants got when purchasing a spot for this immersion:

Globe
  • • 4* accommodation

    • Dinner experiences

    • Ground transportation

    • Flights from Prague

Audience
  • • 14 business visits

    • Brainstorming sessions

    • Networking functions

    • Visits to cultural hotspots

Teamwork
  • • A trained, expert team

    • Eng & Czech speaking

    • 24/7 assistance

    The Travel Zone app

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